Hi! I'm Sina, a
Human-Centred
Product Designer.
Good design is invisible. The goal is a product so carefully shaped that the interface disappears and only the task remains.
About
I'm a product designer with a background in architecture and UX engineering. I tend to think in structures, systems, and clarity. My focus has been on service design, learning management systems, workplace collaboration, conversational interfaces, and complex workflow platforms, products where the design challenge extends beyond the screen to the entire system behind it. Over the years, my goal in design has always been to ask the right questions, think across disciplines, and make complexity disappear.
UX & Product Design
From early-stage concepts to polished interfaces, user flows, wireframes, prototypes, and high-fidelity UI.
User Research & Strategy
Discovery research, journey mapping, and usability testing that shapes better product decisions.
Branding & Visual Design
Logos, typography, colour systems, and brand guidelines that communicate with clarity and consistency.
Design Systems & UI Kits
Scalable, accessible design systems built in Figma for fast, consistent product development.
